In the last 12 months, the distance selling business shifted into a new dimension. There is hardly a dealer or brand manufacturer that does not directly do business with customers via the Internet. The largest proportion of customers prepares their shopping online and concludes this pre-emptive phase more and more with an online order.
Ecommerce continues to boom - but also mobile commerce, TV shopping and temporary shops have evolved, to adapt to the multi-channel approach of selling goods. The time for change was yesterday!
This was the message I got from several big retailers at the Deutsche Versandhandelskongress 2011 in the Rhein-Main-Hallen in Wiesbaden, Germany. Ecommerce is doing great in Europe, and a prosperous future lies ahead. Check out this great Keynote by James Roper, Chief Executive, IMRG: the e-retail industry association in the UK.
Overview and Outlook for Digital Retailing Worldwide – What’s next? Social Media, Mobile, TV, Cross-border – What’s the Motor of Growth for German Distance-Retailer?
